Conor Dolan Motors | Brand Identity
—
Conor Dolan, a lifelong car enthusiast, was slowly building his reputation as a car salesman. Locally he gained numerous returning customers impressed by his personal approach and seamless buying experience. He wanted to expand further, providing his services throughout Ireland but struggled to gain momentum. His competitors looked more professional than him. Potential clients who didn’t know Conor locally were choosing competitors over him. He got in touch with me to help create a brand that communicated to potential clients throughout Ireland what people locally knew about him and his business.
Working together, we created a brand that represented Conor as a person and his goal of removing the fear associated with buying used cars. In the first year since the Conor Dolan Motor’s brand was created, his sales jumped by over 200% while also delivering cars within a 233-mile radius.
